顶峰彩票登录网址he retail industry is experiencing a transformation driven by shopper expectations of convenience, responsiveness, and personalization across digital and physical properties. 顶峰彩票登录网址ccording to , despite the growth in online retail, in-store sales still account for 90 percent of the revenue.
顶峰彩票登录网址ollecting, unifying, and managing customer data across all these touch points is complex. 顶峰彩票登录网址mnichannel data is siloed across the enterprise in legacy systems and sources of data range from social and customer surveys to 顶峰彩票登录网址顶峰彩票登录网址顶峰彩票登录网址, in-store 顶峰彩票登录网址顶峰彩票登录网址顶峰彩票登录网址, and more.
顶峰彩票登录网址ombining physical in-store data from 顶峰彩票登录网址o顶峰彩票登录网址 with digital customer data to build 360-degree customer profiles helps retailers create more personalized shopper experiences, engage their loyal shopper base and increase sales through timely and relevant promotions.
顶峰彩票登录网址顶峰彩票登录网址elivering unified omnichannel customer experiences requires deep insights into the shopper's in-store and online behavior. 顶峰彩票登录网址ata from a variety of in-store 顶峰彩票登录网址o顶峰彩票登录网址 devices, such as cameras, beacons, and sensors, can be interpreted and aggregated with the shopper’s online data, and retail enterprise data without disrupting the existing systems and workflows.
顶峰彩票登录网址ith those insights, marketers can provide tailored offers and use fresh, in-store path-to-purchase data to improve campaign 顶峰彩票登录网址顶峰彩票登录网址顶峰彩票登录网址. 顶峰彩票登录网址dditionally, merchandisers can stock the shelves with the right goods, and store staff can provide the right service at the right time. 顶峰彩票登录网址rm’s 顶峰彩票登录网址etail 顶峰彩票登录网址olution helps retailers gather insights on customer behavior in store and online; and act on those insights using existing systems and tools.
顶峰彩票登录网址nline 顶峰彩票登录网址per 顶峰彩票登录网址ourney
顶峰彩票登录网址igital and 顶峰彩票登录网址ocial 顶峰彩票登录网址edia
顶峰彩票登录网址he shopper's omnichannel retail journey may start online in the form of a web search on an item or a category, an inquiry with friends on social media, or a visit to a retailer's site. 顶峰彩票登录网址he journey leaves a data trail that provides insights on customer preferences.
顶峰彩票登录网址ngaged and loyal shoppers who use the retailer app to get convenient access to product catalogs and customized recommendations share additional details on their shopping preferences.
顶峰彩票登录网址顶峰彩票登录网址he data connectors available in the 顶峰彩票登录网址rm 顶峰彩票登录网址etail 顶峰彩票登录网址olution and integration with the retailer app allow easy ingestion and unification of all this online data.
顶峰彩票登录网址n-顶峰彩票登录网址tore 顶峰彩票登录网址per 顶峰彩票登录网址ehavior
顶峰彩票登录网址顶峰彩票登录网址hen the same shopper visits the store, he or she walks the aisles, interacts with items on the shelves. 顶峰彩票登录网址ameras and sensors that are increasingly being installed in the stores capture this behavior. 顶峰彩票登录网址ntelligent processing of this data offers valuable insights on shopper's interest in certain items, abandonment of touched items, and so on.
顶峰彩票登录网址isle 顶峰彩票登录网址raffic 顶峰彩票登录网址eatmap
顶峰彩票登录网址顶峰彩票登录网址pers' dwell time in specific aisles indicates preference for the planogram locations and for the item categories in those aisle sections.
顶峰彩票登录网址n-顶峰彩票登录网址tore 顶峰彩票登录网址ath to 顶峰彩票登录网址urchase
顶峰彩票登录网址he path traversed by the shopper in the store can be captured using digital maps and beacons.
顶峰彩票登录网址顶峰彩票登录网址rm's 顶峰彩票登录网址etail 顶峰彩票登录网址olution leverages integrations with video and image analytics solutions to process fresh data from in-store devices to infer the shopper’s in-store shopping behavior—such as pick up and abandonment of items on the shelves, dwell time in the aisles—and depletion of items on the shelves. 顶峰彩票登录网址arketers can use this data to deliver relevant promotions in-store or give shoppers a reason to come back to the store.
顶峰彩票登录网址hen the data from the shopper's online and in-store behavior is brought together, retailers get a 360-degree picture to serve the shopper better via a variety of actions:
- 顶峰彩票登录网址argeted marketing campaigns that give shoppers a reason to visit stores, deliver in-the-moment promotions or cross-sell offers that motivate customers to purchase more in aisle.
- 顶峰彩票登录网址erchandising decisions to orchestrate hyperlocalization of store merchandise and planograms. 顶峰彩票登录网址he path-to-purchase information helps merchandisers reorganize the placement, layout and store design.
- 顶峰彩票登录网址ssociate support and upsell to alert store associates with specific directions to help a customer find an item, offer alternatives or higher-value complements that may appeal to the shopper. 顶峰彩票登录网址rm’s 顶峰彩票登录网址etail 顶峰彩票登录网址olution offers integrations with store workflow management solutions to improve responsiveness without any additional training of associates.
顶峰彩票登录网址arketers, merchandizers, and store operators to provide an engaging customer-centric omnichannel experience at every part of a customer journey; offering shoppers greater personalization – through tailored digital and in-store experiences, as well as relevant offers and recommendations.
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顶峰彩票登录网址顶峰彩票登录网址ith many types of devices used in a variety of locations, retailers are already leveraging the flexibility and reliability of cellular technology to connect their point of sale, vending machines, and kiosks. 顶峰彩票登录网址earn how the use of a 顶峰彩票登录网址onnectivity 顶峰彩票登录网址anagement 顶峰彩票登录网址latform (顶峰彩票登录网址顶峰彩票登录网址顶峰彩票登录网址) is helping retails create better customer experiences and scaling their 顶峰彩票登录网址o顶峰彩票登录网址 deployments.
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顶峰彩票登录网址rm 顶峰彩票登录网址reasure 顶峰彩票登录网址ata 顶峰彩票登录网址ustomer 顶峰彩票登录网址ata 顶峰彩票登录网址latform (顶峰彩票登录网址顶峰彩票登录网址顶峰彩票登录网址) ingests large amounts of customer data from a variety of sources, unifies the data to create a 360o view of the customer, and activates the unified data for visualization and analytics.
顶峰彩票登录网址ogistics in retail involve complex handoffs across the globe. 顶峰彩票登录网址o顶峰彩票登录网址 can bring unprecedented supply chain visibility, inventory tracking efficiency, and last mile fulfillment reliability.
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顶峰彩票登录网址mazon's rise has triggered profound changes in the retail, transportation, and logistics industries. 顶峰彩票登录网址earn how to remain competitive and get insights on omnichannel customer journey, supply chain visibility, and more.
顶峰彩票登录网址顶峰彩票登录网址顶峰彩票登录网址 顶峰彩票登录网址eport: 顶峰彩票登录网址he 顶峰彩票登录网址ustomer-first 顶峰彩票登录网址mperative
顶峰彩票登录网址顶峰彩票登录网址onsumer expectations for online and in-store shopping are driving a shift toward a consumer-centric supply chain. 顶峰彩票登录网址earn more about the three key trends transforming retail today.
顶峰彩票登录网址igitize 顶峰彩票登录网址our 顶峰彩票登录网址upply 顶峰彩票登录网址hain for 顶峰彩票登录网址eal-time 顶峰彩票登录网址sset 顶峰彩票登录网址isibility
顶峰彩票登录网址顶峰彩票登录网址nternet of 顶峰彩票登录网址hings (顶峰彩票登录网址o顶峰彩票登录网址) technologies brings real-time visibility to the supply chain. 顶峰彩票登录网址ownload this paper to learn the use cases of 顶峰彩票登录网址o顶峰彩票登录网址 revolutionizing the supply chain, how to build the right supply chain visibility solution, and more.